IceHook
Interactive air hockey attraction

Turn classic air hockey into a high-revenue showpiece

Real puck. Real air hockey. Supercharged with AR battles, LED effects, 5 game modes and analytics — engineered to charge more per play, bring guests back, and pull crowds to your venue.

From €9,000 + subscription or €18,000 full license

5 themed game modes
Real puck + AR effects
2-year warranty
Worldwide delivery
Made in Bulgaria (EU)
Dedicated technical support
IceHook interactive AR air hockey table

Premium

charge more per play than a classic table

5 modes

fresh reasons to come back and play again

Crowd magnet

an anchor attraction that pulls in foot traffic

One of a kind

a prestige centerpiece that sets your venue apart

See it in action

Watch IceHook light up the room

Real puck, real air hockey — supercharged with AR effects, reactive lighting and five themed modes. Press play to see how it draws a crowd.

Real puck. Real air hockey.

The real puck that powers the show

This is genuine air hockey — a real puck gliding on a real air cushion. But the puck also drives the projections: every hit, movement and goal triggers visual effects, sound and lighting. That's the difference between a game and an attraction.

  • A real puck on a real air-cushion field
  • Patented puck & striker recognition — no blind spots
  • Every strike triggers AR effects, sound and lighting
Payback in 30 seconds

How much can IceHook earn in your venue?

IceHook is priced as a premium attraction, not a commodity table. Estimate monthly revenue and payback period for the Access Plan or a Full License — then get a full report by email.

No commitment. Adjust the numbers for any plan or purchase option.

  • Set your price per play and sessions per day
  • Compare Access Plan vs. Full License
  • See estimated monthly revenue and payback
Why venues choose IceHook

Not another table. A reason to come back.

Charge more per play

AR projection effects, interactive visuals, reactive sound and event-driven lighting make it feel like a brand-new attraction — so guests happily pay a premium price.

Bring guests back

Five themed modes with different pacing and goals create the 'one more round' loop and a clear reason to promote 'come try another mode'.

Pull crowds & boost prestige

The novelty and AR effect gather crowds, turning IceHook into a center of gravity that lifts your whole space and foot traffic.

Always up to date

We keep adding new games and software improvements over time, so your machine stays fresh and keeps attracting players.

Classic air hockey vs. IceHook

Why IceHook is worth more than a standard table

Classic air hockey
IceHook
VS
Classic air hockeyIceHook

Same real-puck air hockey — reinvented as a high-revenue attraction.

Game variety

Classic air hockeyOne game mode
IceHook5 themed battle modes

Effects

Classic air hockeyBasic lights & sound
IceHookAR projection + LED + reactive sound

Novelty

Classic air hockeyLow — guests have seen it
IceHookHigh — crowd magnet & social hook

Pricing power

Classic air hockeyCommodity price per play
IceHookPremium price per play

Analytics

Classic air hockeyNone
IceHookStatLine analytics & app

Updates

Classic air hockeyStatic forever
IceHookNew games & software updates

Role in venue

Classic air hockeyJust another machine
IceHookAnchor attraction
Professional-grade hardware that runs all day
Built to perform & endure

Professional-grade hardware that runs all day

A patented puck-and-striker recognition system, laser projector, vandal-proof metal housing and dual air pumps deliver crisp visuals and reliable, high-traffic operation.

For which places?

Built for high-traffic entertainment venues

IceHook is ideal for entertainment centers, gaming zones, cinema waiting areas, family cafés, malls, hotels and guesthouses, trampoline centers, activity parks, airports and offices.

Family Entertainment CenterArcade / Game zoneShopping mallCinemaHotel / ResortTrampoline parkBowling / BarAirport / TransitOther
Real installations

IceHook in venues around the world

From family entertainment centers to malls and arcades — see how IceHook draws crowds and becomes the centerpiece of the floor.

IceHook interactive air hockey table installed in an entertainment venue — 1
IceHook interactive air hockey table installed in an entertainment venue — 2
IceHook interactive air hockey table installed in an entertainment venue — 3
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IceHook interactive air hockey table installed in an entertainment venue — 11
IceHook interactive air hockey table installed in an entertainment venue — 12
Two ways to get IceHook

Lower upfront cost, or full ownership

Start with an Access Plan to cut your upfront investment in half, or buy a Full License for complete ownership.

Compare plans & pricing
Let's talk numbers

Get a revenue estimate for your venue

Tell us your venue type and target price per play. We'll suggest the best plan and share a payback estimate, layout requirements and a demo video.

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